Private Clouds

 The article is about Private and public Clouds. The three companies it talks about is Google, Facebook, and Microsoft. 


According to a report published by Reuters with regard to the recently concluded Global Technology Summit, data mining and security is, once again, in the spotlight. This comes after it was revealed that the NSA secretly gathers user data from nine major U.S. companies including Microsoft, Facebook, and Google. Furthermore, the NSA not only forced these companies into the Prism Spying Program, but also barred them from disclosing this fact, which humbled their reputations. This casts a huge cloud on the question of integrity, considering that two years ago, Google pulled out of China following reports that the Chinese government hacked into some of the search engine giant’s Gmail accounts.

 The NSA's data monitoring activity has definitely cast doubt over the integrity of these three companies, along with others like AOL, and Yahoo!. However, the overall impact on revenue is likely to be insignificant considering that the companies have diversified portfolios, bar Facebook, which largely relies on ad revenue. Google is already getting into the smartphones and tablets business and, therefore, can easily hedge that risk, while Microsoft’s ad revenue has had little impact on overall income. The probable shift to private cloud computing is also likely to be limited due to the high costs involved in setting such a platform.





http://beta.fool.com/nmaithya/2013/06/22/private-clouds-google-microsoft-and-facebook-need/37951/?source=eogyholnk0000001