Tuesday, June 18, 2013

Three big tech companies

Silicon valley Motherships What the new Designs Mean No longer satisfied with hiding in standard-issue tech-company hives, Apple, Facebook, and Google have embraced Architecture with a capital A. All three tech giants are building expensive, ambitious structures to expand their corporate headquarters. Designed, respectively, by Foster + Partners, Frank Gehry, and NBBJ, the new HQs will make their corporate identities literally concrete. But more interesting, the complexes suggest a shift in Silicon Valley culture away from the collegiate “campus,” beloved for its informality and appeal to young geniuses, and toward architectural monuments to zillion-dollar enterprises. Should they shut off the campus to potential geniuses? http://www.wired.com/business/2013/05/al_techplex/

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